Neal Caffrey
Chief Executive Officer / CEO
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We have had our share of successes and failures as Amazon sellers. There is no need to live through the pain and cost of failures we have shared. We aim to share everything that we know, with complete transparency, in everything that we do: free webinars, case studies, podcasts, video courses, and more.
We want to give back to the Amazon seller community that has shared so much with us. Whether it is doing case studies that raise money for charities, or offering scholarships for entrepreneurial students, we recognize the help we have received and want to reciprocate as much as possible.
We may skew to the extreme in our love of data. But we have made it easy (and fun!) to access the most important information you find and validate a winning business idea.