Amazon ASIN and Reverse ASIN Lookup: What is it and how does it work?

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• What is an ASIN on Amazon?
• How can I find an Amazon product’s ASIN number?
• Where do I get an ASIN on Amazon?
• Why is the Amazon ASIN so important to sellers?
• What is reverse ASIN lookup?
• FREE GUIDE: 3 Easy Steps to Performing a Reverse ASIN Lookup Using Keyword Scout

What is an Amazon ASIN?

Amazon ASIN stands for Amazon Standard Identification Number.

The ASIN is a ten-digit alphanumeric unique identifier that Amazon assigns each of its and its partner’s products. Basically, it’s how Amazon identifies the millions of products in its database.

For example, the ASIN for Brita Pitcher Filters is B0006GQ8RW. Meanwhile, the ASIN for Old Town Canoes’ Recreational Canoe is B00NGIXAXW.

Note: for books on Amazon, the ASIN is the same as the book’s International Standard Identification Number (ISBN).

How can I find a product’s Amazon ASIN?

There are two ways to find a product’s Amazon ASIN.

First, the easiest way to find the Amazon ASIN is simply scrolling down the page and reading the ASIN in the product’s description.

Then, if you’ve got a keen eye, you might notice that Amazon puts the ASIN in each of the product page URLs, too:

Where can I get an Amazon ASIN?

If you are an Amazon private label seller, you receive a new Amazon ASIN as soon as your product listing is approved to sell on Amazon. You can find your Amazon ASIN on your product page (like I demonstrated above), or you can even check your Inventory page on Amazon Seller Central. It will be in its own column.

If you sell products that weren’t your own creation, then your products will use the ASIN assigned to that product. That ASIN is shared with every seller of the product.

To add a product on Amazon, all you have to do is click on the “Add a Product” button on your Amazon Seller inventory page:

If you are selling books that you wrote and manufactured on Amazon, instead of an ASIN you will need an ISBN. You can purchase an ISBN online or through a local ISBN broker. Or, if you use a format such as Amazon’s Create Space, Amazon will create an ISBN on your behalf.

Why is the Amazon ASIN so important to sellers?

There are a number of reasons that Amazon ASINs are so important to Amazon FBA sellers.

First, it makes identifying products on Amazon easier for you and everyone else. Plus, the Amazon ASIN is solely used for Amazon, unlike a UPC or GTIN which can be used in other retail environments.

But as an Amazon seller, Amazon ASINs are most useful for Reverse ASIN lookups.

3 Easy Steps to Performing a Reverse ASIN Lookup Using Keyword Scout

Performing a reverse ASIN lookup is incredibly easy. In fact, all it takes is three quick steps to do it.

Note: you’ll need to be a Jungle Scout Web App subscriber in order to use the Keyword Scout tool. If you don’t already have access to the Jungle Scout Web App, you can learn more about it here.

1 – Find your competitor’s Amazon ASIN.

I showed you two ways to do this above. Make sure you grab that number and copy it to your clipboard.

2 – Open up Keyword Scout and put the ASIN into the search bar.

All you have to do is open Keyword Scout and put your ASIN right into the search bar. Just hit enter! And if you don’t want to search by ASIN, you still have the option to search by keyword, too. It’s so amazing!

3 – Collect your keywords.

Once you hit enter, within mere seconds Keyword Scout will generate keywords that you can use in your own product’s Amazon PPC campaigns.

Conclusion

For many, the Amazon ASIN and Amazon reverse ASIN lookup can be somewhat of a mystery. But now you understand how the Amazon ASIN works and no doubt you’re ready to start building powerful Amazon PPC campaigns with all of your new keywords.

Remember, you’ll need to have a tool like Keyword Scout to do this. And the good news is, Keyword Scout is part of Jungle Scout’s award-winning suite of Amazon selling tools.

With over 1000 reviews with an average of 9.5 stars on Trust Pilot, Jungle Scout is the world’s most trusted software for Amazon product research and business scaling methods!

If you’re serious about selling on Amazon, get started today:

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