Analysis paralysis. It happens to us all.
Even Greg Mercer – Amazon FBA seller and Jungle Scout guru – will probably tell you that he suffers from analysis paralysis every now and then. And he has around 200 SKUs (aka. products) on Amazon!
Analysis paralysis is a common condition whereby someone has difficulty making a decision.
It happens to people when they play certain board games, unable to decide their next move (just build the town on the clay pit, already, Karen!). Kids get it at the ice cream shore, when they have 30+ flavors to choose from.
And Amazon sellers are stricken by it when they can’t decide which product to private label.
Yes and no. Sometimes analysis paralysis can save you from making poor decisions.
For example, people who couldn’t choose between the numerous cryptocurrency options available in 2017 are probably glad they could never make a choice; especially when Bitcoin, Ethereum, et al. crashed in late January, 2018.
But there are times when analysis paralysis can stop you from moving forward in your life. Dragging one’s feet when researching products to sell on Amazon is a perfect example.
If you get stuck in Amazon-FBA-product-research analysis paralysis, you could miss out on the boat altogether. Or, even worse, you could delay making a decision so long that when you do finally decide on your product, put it into production and launch it on Amazon, it’s no longer viable.
You end up losing money because other sellers cornered the market while you wasted time over-analyzing every decision.
Not to say that you should rush your decisions though. Amazon FBA isn’t a get-rich-quick scheme. It’s a get-rich-slow-and-steady scheme.
I started selling on Amazon in April of 2015. First, it was books, and later it was board games. In September of 2018, it changed again when I discovered private label and Jungle Scout. By the end of the year, I had picked my first product, and by February, 2016, it arrived at Amazon’s fulfillment centers.
In less than a month I made back my entire investment.
Of course, with that kind of success, I wanted to duplicate it as quickly as I could. I used the profits from that first product to fuel the launch of my second. But I didn’t want to put a lot of time and energy into research. Plus, everyone was saying the product I found worked and the numbers looked great.
Yet there I was, four years later and still no second product. I spent way too much time staring at spreadsheets and data, and not enough actually picking a product. I passed on opportunities when I found them.
Instead of moving forward and facing new challenges, I did nothing. Eventually, regardless of the product I found, confirmation bias would catch up with me. More competitors would enter the market. My window, inevitably, vanishing.
I wondered, did that mean it was too late to become a successful Amazon seller? Hardly!
My buddy Joel, who works at Jungle Scout too (he runs the Jungle Scout Market), started selling in February, 2018. He actually created a product that was in a pretty competitive market. Crazy, right?!
He met a lot of challenges early on, but he didn’t overthink his responses to them. Instead, he followed the steps outlined in the many free resources we offer, and worked hard to get his product selling. Now Joel has 10 or more variations of that initial product and his business keeps growing. All in less than a year!
And because he started in 2018, he had all the same challenges as the rest of us. He couldn’t incentivize to get reviews. His niche was competitive. The economy was up and down, Tariffs were increasing prices, etc. Despite all that, Joel’s well on his way to creating a million-dollar business.
Why? Because he chose a product, stuck to it, and then kept optimizing his listing and ad campaigns.
Needless to say, working so closely with someone who was so successful was inspiring. He made me to want to get back into the game. So, in August, 2018, I started the website that would be associated with my soon-to-be new product line. I quickly picked a product, and put a deposit down as soon as I found a supplier.
As of this writing, that product is kicking butt. Plus, my website gets 150,000 views per month and has its own income streams. I overcame my analysis paralysis, and it is paying off!
If you haven’t read it yet, I highly recommend reading Arnold Schwarzenegger’s autobiography, Total Recall: My Unbelievably True Life Story. As a champion bodybuilder, multi-millionaire real estate investor, accomplished actor, former Governor, etc., the book is a fascinating read.
What really stuck out to me, though, was that when it came to getting into something new, Arnold only did the amount of research necessary to get started. When he set his sights on California commercial real estate, for example, he learned just what he needed to learn before jumping in with both feet.
He learned to recognize when something would be profitable, and then pounced. If there were stumbling blocks, he powered through and remembered what not to do the next time around. He knew that if he spent too much time studying, he’d get analysis paralysis (the Terminator is just like us!).
And because he knew himself so well, and was willing to take a risk, Arnold was a millionaire before he landed his first million-dollar movie role.
That’s a philosophy I’ve tried to stick to since reading it for the first time. I recommend that you do as well.
There are reasons you are looking at Amazon FBA, right? Either you want to build a business online, or you think it can help you earn financial freedom. Whatever those reasons are, focus on those.
You do that and you’ll soon find yourself overcoming analysis paralysis.
Finally, consider this: eBay has 1/3 of Amazon’s traffic, but they probably have 10 times the sellers.
But, for whatever reason, eBay sellers think it’s safer to sell on eBay. They’d rather face more competition than sell on Amazon. Sellers like Joel and I know the truth though. We know that those barriers of entry and the “analysis paralysis” slowing our competition down leaves plenty of missed opportunities for us.
And we’re not even worried if you join our ranks because, frankly, there’s plenty to go around. Selling on Amazon is still a great opportunity. Stop reading and get started!
See you on the other side.