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For this episode, I interviewed Michael Gallardo from Flexport. Michael has years of experience in the shipping industry and explained how to get our private label product from China into Amazon warehouses.
A good place to begin is with the weight of the shipment. These are some of the rules I always stick to:
The most typical ocean shipment is an LCL (Less Than Container Load) shipment. You’re going to be in an LCL shipment if your shipment is less than 18 cbm (cubic meters). Think about it as the space your product takes up as opposed to the weight.
If you’re in this category, it means your product will be in a container with other shipper’s products. That container will be shipped to the United States and then offloaded at a container freight station before the cargo is prepped and sent to Amazon fulfillment centers.
This is where a freight forwarder comes in handy!
If your shipment is over 18 cbm, that’s when I’d be working with your freight forwarder to see if FCL (Full Container Load) makes sense. Typically FCL ships direct to an Amazon warehouse without unloading the container.
If you were wondering how much you would need for FCL, here’s a list of the container sizes available:
Another consideration is to ship via air, which is usually a much faster and simpler process. But, it can be expensive. The chargeable weight is the weight which airlines will use when determining the cost of a shipment, and the carrier will charge you for whatever is greatest: gross weight or volumetric weight.
To ensure quality, always have your shipment inspected overseas by an independent third party, even if you have shipped with your supplier multiple times.
Recommended solutions:
💡PRO TIP: try to negotiate (ahead of time) with your supplier for them to pay for the second inspection if the first inspection fails.
When you are shipping goods to Amazon, you must create a shipping plan in the Seller Central platform in order to get the correct addresses and information and ensure Amazon knows about your inventory and there are no setbacks in getting the inventory into the Amazons warehouse.
Shipment plans do not expire so it helps to set them up well in advance. Let’s walk through setting one up!
First, from your home screen, you’ll want to select “Manage Inventory” from the “Inventory” tab.
This brings us to all current product listings (next week we cover how to create the perfect product listing). From here we’ll navigate to the “Edit” button.
Next, we select “Send/Replenish inventory”
In the following screen, we need to give Amazon some more information:
Next, we input the units per case and the number of cases. This information should be readily available from your supplier.
Next, Amazon wants to know if they will be doing the packaging prep work (bubble wrapping, bagging, etc.) or if it will come ready for customers. I would highly advise you always have your supplier do all the packaging prep work as it is always the more affordable route. If you’re curious to know what Amazon charges then you can check it out their pricing here.
Let’s select “Merchant,” since we are having our supplier do the prep work.
Now, Amazon is asking if they will be applying the FNSKU (an Amazon-specific barcode/identifier, we cover this in last weeks episode) labels on our product (at a fee). Once again, we want the supplier to handle this for us.
However, before we advance from this screen we want to make sure that we select the “Print labels for this page” button in order to get a PDF file of our FNSKU. This is the file we would provide our manufacturer so they can add the FNSKU/barcode to our packaging.
Amazon will automatically designate the fulfillment centers they want our product shipped to. As you can see below, my 100 case shipment has been split up into 3 locations: Pennsylvania, Florida, and Washington (unfortunately we don’t have a say in how this is divided up).
Once, I’ve approved the shipments, then I can begin to work on each shipment plan independently.
Lastly, we are taken to the Center Replenish Inventory page. This is how to get our goods from the freight forwarder’s distribution center to Amazon’s distribution center. You’ll notice here there are two main shipping methods: “Small parcel delivery (SPD)” and “Less than truckload (LTL).”
If it’s less than 30 cartons, you’re going to use SPD. If it’s greater than 30 cartons, then you can use LTL.
UPS:
The estimated shipping cost will be in the “Shipping Charges” section. Then, you provide Amazon FBA carton labels to your freight forwarder.
Amazon LTL:
Shipment Size | Delivery Method | Transit Time | Palletization | Things to Consider |
SPD (Small Parcel Delivery) ≤ 30 cartons |
FedEx | Next business day to local area |
Not required | 200 carton limit per shipment ID Only UPS is available in Canada |
LTL (Less than Truckload) > 30 cartons |
Amazon LTL | 2- 3 weeks from when goods are available for pick-up |
Flexport will palletize per Amazon’s specifications | 26 pallet limit Not available in Canada |
FCL (Full Container Load) At least one container |
FCL Direct Delivery | Within 7 business days from when goods are available for pick-up | See “Setting up Flexport FCL” | All products must be assigned the same fulfillment center |
Your freight forwarder may be able to provide trucking services that are faster, although more expensive.
Ask your supplier to apply the unit labels (FNSKU) at their factory:
You generate the Amazon FBA carton labels in Amazon Seller Central:
If you’re using UPS or FedEx, each carton should also have a UPS/FedEx label, which is generated in Amazon Seller Central.
If you’re using Amazon’s LTL trucking service, pallet labels will be applied at the destination warehouse.
Here’s an easy to follow step-by-step rundown of how this process should go for you, the seller:
So realistically, you will pay your freight forwarder to handle all of the difficult parts for you. The key is to ensure you have a good relationship with them, communicate frequently, and be flexible in case they need any information from your or your supplier.
If you’re in the market for a freight forwarder I would highly recommend you give Flexport a shot. I have been using them for some time now and I must say they make this whole process of getting my goods to Amazon a sinch. PLUS, we have negotiated a special rate for our Million Dollar Case Study viewers. Check them out:
Get $300 off your first Flexport shipment!
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