Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. And While sales and sales velocity drive your ranking and positioning, reviews are crucial for purchase conversion rates, and of course, conversion rates increase sales in turn and so on and so forth.
However, you may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
And now, for all of you out there, on 2016 Amazon made a significant change to its Community Guidelines, announced today, which will eliminate any incentivized reviews, except for those that emerge from within its own Amazon Vine program. This program allows Amazon – not the seller or vendor – to identify trusted reviewers, and has a number of controls in place in order to keep bias out of the review process.
Amazon has historically prohibited compensation for reviews – even going so far as to sue those businesses who pay for fake reviews, as well as the individuals who write them, in an effort to make its review and rating system fairer and more helpful to online shoppers. However, it has allowed businesses to offer products to customers in exchange for their “honest” review.
Amazon says that, going forward, the only incentivized reviews will be those from Amazon Vine. These don’t work the same way, however. For starters, Amazon selects who will be allowed to review products, and it does so mainly to boost the review count on new or pre-release products that haven’t yet generated enough sales to have a large number of organic reviews.
Vine reviewers are invited to join the program only after having written a number of reviews voted as “helpful” by other customers, and tend to have expertise in a specific product category. So, where does all this leave you, as an Amazon seller. We can help you abide to Amazon Terms and Conditions by using AMZtracker, Reviewkick & Tomoson and your own email list.
It is important to know that review software such as AMZtracker, Reviewkick have adapted to these changes by making some changes to their business model. They have worked together with Amazon staff to remove features that might have previously caused a frown from Amazon such as allowing sellers to see reviewers’ rankings, average marks, average words, etc and also “encouraging” reviewers to leave reviews.
We can not only help you manage your AMZtracker and Reviewkick accounts to obtain honest and meaningful reviews and also to create your own email list. These two approaches have different results but we would be glad to discuss them with you on a case by case basis.
Sponsored Ads Campaigns on Amazon are similar to Google Adwords or Facebook Ads but one thousand times more effective.
Nowadays, Google Adwords or Facebook Ads have become not only expensive on a PPC (Pay per Click) basis but also quite ineffective and thus, making CPA (Cost per Acquisition) very expensive. However, Amazon Sponsored Ads have much lower PPC rates and way higher conversation rates and this is because traffic if very targeted and your potential customers are “already” in shopping mode.
Let us manage your Sponsored Ads campaigns in order to increase your sales and help rank your products as soon as you launch them or even if they have been live for a while and you just need a boost.